In a highly competitive market for top talent, even prestigious law firms like Davis Polk must elevate their profiles and take a bold stand without losing authenticity. Research revealed that the key attraction for their most desirable recruits was the opportunity to maximize individual potential. Based on this insight, the "Build Your Future" campaign was developed, supported by a flexible, architectural visual approach designed for both digital and print. To maintain Davis Polk's historic brand while appealing to modern recruits, the messaging emphasized autonomy, teamwork, and upward mobility, all while keeping the firm’s identity intact through updated graphics and dynamic layouts.
DESIGN | BRAND STRATEGY | VISUAL IDENTITY | WEB DESIGN