Morrison Cohen embraces the power of “and,” blending sophisticated yet approachable, traditional yet forward-thinking, nimble yet restrained qualities. Guided by a clear brand strategy, a bold visual identity was crafted to reflect the firm’s energy and vibrancy. The design integrates confident, optimistic elements such as a humanistic typeface, modern photography, and a distinctive color palette of orange, plum, light charcoal, and deep teal. Creative graphic elements, like the Morrison Cohen Monogram and Chisel supergraphic, reinforce the firm’s forward-thinking, collaborative spirit, anchored by core values of being Positive, Confident, and Engaging.
BRAND STRATEGY | VISUAL IDENTITY | LOGO DESIGN